Basically just something people say that indicates a position indirectly, like how seperatists from a given region might always say they’re from [region] and not [country] or how trump supporters call AI “SI” now.
Basically just something people say that indicates a position indirectly, like how seperatists from a given region might always say they’re from [region] and not [country] or how trump supporters call AI “SI” now.
That seems like a big stretch of interpretation, no?
It’s fully not, the head of marketing at the time actually has done multiple interviews about it.
“Subaru Lesbian” had become a meme in the queer community, and someone internal to Subaru found out that on self-reporting surveys, Lesbians made up a surprising amount of the respondents
So Subaru decided to embrace it, with thinly-veiled advertising targeting lesbians
People saying that in response to learning about a dog whistle is how you know it’s a good dog whistle.
Yes and no. Subaru has a strong reputation in the queer community (or at least used to) because they were one of if not the first conpany to publically sponsor a queer sports player (female tennis player if memory serves correct but im sure somebody will correct me if im wrong). So even if not their intent, it’s easy to see how it could be interpreted as such. They didn’t earn the name “lesbaru” for nothing, they actually intentionally advertised to the queer community going back to the 90s if I’m not mistaken !
The more you know.
Still seems like a stretch but it hurts nobody to believe it ¯\_(ツ)_/¯
NPR did a podcast episode on it. Subaru basically realized that their car specifically resonated with lesbians due to various usability niches and so they decided to lean heavily into it. But it was the 90s, so they needed to be sublte at times.
https://www.npr.org/sections/money/2016/10/14/497958151/episode-729-when-subaru-came-out
Now hold on, I don’t care about sports or cars but I like lesbians, and the Subaru ad and the female tennis player were all part of a fiction television show, about lesbians called, “The L word.”
I don’t think these things happened in real life.
Well u made me look it up. They did a huge ad campaign with Martina Navratilova in the early 2000’s. Never heard of the L word show, but I suppose they had to be inspired by real life events seeing as how it was filmed after these ad campaigns took place!
Whoa