Basically just something people say that indicates a position indirectly, like how seperatists from a given region might always say they’re from [region] and not [country] or how trump supporters call AI “SI” now.

  • gwl [he/him]@lemmy.blahaj.zone
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    5 hours ago

    It’s fully not, the head of marketing at the time actually has done multiple interviews about it.

    “Subaru Lesbian” had become a meme in the queer community, and someone internal to Subaru found out that on self-reporting surveys, Lesbians made up a surprising amount of the respondents

    So Subaru decided to embrace it, with thinly-veiled advertising targeting lesbians