Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite’s vending machine have protein all over every package.

Did America have a protein thing recently?

    • OfCourseNot@fedia.io
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      5 days ago

      I also think this is it. I have a couple of friends that buy these kind of products, and they are also the only gym goers I know. So for my tiny sample it’s an absolute one to one correlation.

        • Encrypt-Keeper@lemmy.world
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          4 days ago

          Isn’t going to make a difference in… what?

          Protein is absolutely important to your diet and makes a big difference to your body whether or not you’re a bodybuilder

          • DeathsEmbrace@lemmy.world
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            4 days ago

            Going out of your way to gain more than you need is what all this extra protein does. Just urea at the end of the day.

            • Encrypt-Keeper@lemmy.world
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              4 days ago

              Protein doesn’t make you gain weight, that’s just a matter of the calories you eat. Protein intake effects how much of you weight gain goes to your muscles