Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite’s vending machine have protein all over every package.
Did America have a protein thing recently?


Isn’t going to make a difference in… what?
Protein is absolutely important to your diet and makes a big difference to your body whether or not you’re a bodybuilder
Going out of your way to gain more than you need is what all this extra protein does. Just urea at the end of the day.
Protein doesn’t make you gain weight, that’s just a matter of the calories you eat. Protein intake effects how much of you weight gain goes to your muscles