Ether

I’m a zoomer. I don’t fully get it. It’s funny! You ever read something and do a double take bc you thought you misread it but no, this very official print document/book etc left in a massive grammar mistake, and you laugh to yourself? A lot of zoomer memes are just silly. It’s like abstract art, you’re meant to enjoy the things that break the joke as well as those that make it work. Although, to be honest, another part of why I often don’t get these types of jokes is because they’re communal. They’re very isolated from other online cultures but often depend a little bit on reference to other jokes within the subculture.

thankfully, I can still call it gif bc the creator of .gif says jif. I shiver at the thought of jif…

From JPEG.org, jpeg stands for Joint Photographic Experts Group. Ph = F, ergo JPEG = JFEG. I irrationally dislike jpeg, so I will now try to call it jfeg as some light fun. I think more people shoulda normalise calling common things silly alternate pronunciations that are still clearly recognisable as the original word, just to add the whimsy of getting to chuckle silently to yourself thinking “that’s not how that’s said!”