

They didn’t miss the “wave”, they discovered it’s just hype and a bubble. They spent a fortune and damaged their core products to try and get in on AI, and have realised it was fools gold that their actual paying customers don’t want. This really sums the problem up well:
According to Velloso, less than 3% of paying users actively use Copilot, even though Microsoft has pre-deployed it directly into the Windows 11 taskbar and across the Office suite.
Out of Microsoft’s 450 million Microsoft 365 user base, the company has only managed to convert roughly 15 million paid Copilot seats. This means a staggering 96.7% of users are rejecting the premium AI features, yielding just a 3.3% paid adoption rate. When viewed against Microsoft’s estimated $37.5 billion quarterly AI spending, this is an alarmingly low adoption rate.
I’m sure I’m like many people - I tried Copilot a couple of times; it’s ok to make an email or even document text a bit more concise, but that’s really it. I don’t find it useful; I do all the actual work and then occasionally get an AI to help make it a bit easier to read very similar to a spell check and grammar check. It’s not good enough to do anything else; it bullshits and is error ridden and like all the AI I’ve tried it’s really plateaued. I just really don’t see where the value in that $37.5bn spent by Microsoft is.
I certainly wouldn’t pay for copilot myself. Instead I object to it being rammed down my throat at work, and Windows 11 just being generally awful but not improved. Microsoft are finally making the right noises but the damage is already done.




The hardest part is documentation. 1945 is perhaps easier to “create” an identity following the war, as so many we displaced. But after that it would mean needing to change identity every so often. I’d probably stay in Europe, either in my home country of the UK or maybe even move to West Germany. Both countries did well in the post war 1950s, although not as well as the US. Maybe I’d go to the US because post war may have been an easier time to slip in to the country and then take part in the post-war boom?
I’d start trying to earn money, and put every penny I could into a company I owned and use that to buy stocks and shares in companies I know would do well in the post-war boom. The key is compounding investments to make more money longer term, accepting lower standards of living initially. In the 40s-60s that’d be largely blue chip companies like Coca-Cola, IBM, GE, Proctor & Gamble. Then as new big names of the future came along I’d buy into them - obvious ones being Microsoft and Apple in the 1970s, Google in the 2000s. And of course, probably buy into Warren Buffet’s Berkshire Hatherway at the earliest opportunity in the 1960s.
With wealth I’d create new identities - a “son” to inherit the business every 20 years or so. Move around every 10 years or so, maybe between countries to help keep anonymity and to stay under the radar. Unfortunately it could also need a degree of criminality to be able to keep this going - identity fraud but at a low level. Maybe set up a trust, and every 10-20 years be a new lawyer who manages it. So much of that can be done somewhat anonymously and somewhat remotely even in the past.
The aim - if I am to be immortal - would be to accumulate a lot of wealth, spread across multiple countries, to prepare for getting back to today when fore-knowledge runs out. Because not knowing what happens next, all you can do is then try and prepare for possibilities, and making shit ton of money seems like a sensible way to guarantee security and comfort.
EDIT: The other thing to do of course: buy and sell land. Knowing that cities will grow rapidly is perfect for buying up land for later development. And also in many big cities, certainly in Europe anyway, there was a period of suburbanisation with matching collapse of the urban core. A lot of apartments and buildings were sold cheaply as demand was depressed, but then the trend started reversing again in the 1980s though to now. Imagine buying up apartment buildings in London, Paris, Berlin etc. Then all you have to do is live off the income - pay your taxes and no one really is going to ask who owns what, and who exactly is getting the money.