Youtube does provide info on which portions of videos are the most watched - while most advertisers aren’t the kind of people that do due diligence, quite a few of the big management groups have started introducing contracts that base payout for sponsor reads off of actual watch count. AFAIK it hasn’t made too much of a difference yet (though channels with high skip-counts are less likely to be given the decent sponsor deals) but if youtube makes the analytics easier to access it probably will have a pretty big impact.
Youtube does provide info on which portions of videos are the most watched - while most advertisers aren’t the kind of people that do due diligence, quite a few of the big management groups have started introducing contracts that base payout for sponsor reads off of actual watch count
If they’re that paranoid, they aren’t worth taking the money because a YouTuber forgot to include a capital letter in their pre-approved script.
If they personally scan the timeline on a video, they are the same company that gets mad at an ad being wrong because they read it as ThingLy and not Thing-ly.
If they are that paranoid, they don’t deserve to your money.
oh, thank you for clarifying. I’m not arguing they’re decent people - just that this sort of thing could potentially harm a creator. Unfortunately while in an ideal world creators would be able to tell the companies with this sort of overbearing contract to go fuck themselves, that’s not the one we live in. “Creators don’t have the power in the relationship: a capitalism story…”
Youtube does provide info on which portions of videos are the most watched - while most advertisers aren’t the kind of people that do due diligence, quite a few of the big management groups have started introducing contracts that base payout for sponsor reads off of actual watch count. AFAIK it hasn’t made too much of a difference yet (though channels with high skip-counts are less likely to be given the decent sponsor deals) but if youtube makes the analytics easier to access it probably will have a pretty big impact.
If they’re that paranoid, they aren’t worth taking the money because a YouTuber forgot to include a capital letter in their pre-approved script.
What?
If they personally scan the timeline on a video, they are the same company that gets mad at an ad being wrong because they read it as ThingLy and not Thing-ly.
If they are that paranoid, they don’t deserve to your money.
oh, thank you for clarifying. I’m not arguing they’re decent people - just that this sort of thing could potentially harm a creator. Unfortunately while in an ideal world creators would be able to tell the companies with this sort of overbearing contract to go fuck themselves, that’s not the one we live in. “Creators don’t have the power in the relationship: a capitalism story…”