Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite’s vending machine have protein all over every package.
Did America have a protein thing recently?


Most Americans get significantly more protein than they need, men by ~30% and women by ~15%. Even if you look at the new wildly unscientific federal guidelines saying to get more protein (this is a top down “problem”) Americans tend to still get more than that, but it is closer. A huge problem is the over reliance on animal proteins causing the other issues and the huge lack of fiber Americans struggle with.
But what is the context? Are they 15-30% up on calories because of their intake, do they just eat too much? What about other countries, what about a normal diet, what is a normal diet?
Preach. It’s upsetting how the system has either failed to properly inform or actively misinformed so many people on this topic.
My favorite part of the debate are the sources