I have a dog, and I generally agree with the notion.

But, this is about Muslims isn’t it,? I wouldn’t be surprised if there is another one about bacon. This ad is pandering to the populace in the UK who is tending towards racism and xenophobia, most against but not limited to muslims. From market research standpoint, the same populace is probably also big on alcohol consumption so from perspective of market recognition and penetration, this is quite clever.